Food for Thought #101
You can be good at many things and still feel wrong doing them.
At a certain point in your career, your designation starts defining you more than your intent. You're known for a role, a capability, a way of thinking - and that reputation enters the room before you do.What complicates things is that competence often gets mistaken for conviction.
But many of the things we're "good at" are simply the result of years of repetition.
Practice. Exposure. Pattern recognition. Not always enjoyment. Not always choice.
In marketing and branding especially, it's easy to build a career around interpretation - reading the room, translating feedback, making things work. Those skills are valuable. They're also easy to confuse with purpose.
Over time, the disconnect shows up quietly. You're effective. Trusted. In demand. And increasingly detached from the work itself!
I've learned that some of our strongest skills are survival skills. They helped us succeed in the environments we stayed in the longest. That doesn't mean they should define what comes next.
Growth isn't about discarding what you've mastered. It's about being honest when mastery no longer reflects who you are, only who you learned to be.
Leadership CareerGrowth
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